.Don’t Drive.

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2013/ Don’t Drive ( Occhio Alla Strada)

Developed as a road safety campaign in Florence, Don’t Drive — OCCHIO ALLA STRADA explores the relationship between perception and perspective through an anamorphic letterform installation. Moving side-to-side across the viewing plane alters the legibility and meaning of the piece, seamlessly transitioning between explicit typography and visual imagery. The dynamic shift mirrors the divided attention that causes traffic accidents, urging passersby to maintain full awareness behind the wheel.

Project Type: Collective Public Installation / Awareness Campaign
Design Team: Nina Songhori & Collaborators
Location: Florence, Italy
Institutional Partners: University of Architecture of Florence, Municipality of Florence

Front view of a colorful urban installation spelling out "DONT DRIVE" in front of a historic stone fortress in Florence.

A detailed, close-up shot of the orange and light green modules. The photograph highlights the material finish, the stencil-like cutouts of the letters "T" and "D," and the interplay of light and shadow created by the sculptural volumes in daylight.

An axial perspective shot taken along the length of the installation. This angle highlights the three-dimensional geometry of the vertical structures: the outer contours of the red and yellow frames align to form the recognizable silhouette of a bottle, emphasizing the project's commentary on alcohol consumption and driving.

Close-up of the orange and light green modules of the installation with the letters T and D cut into the vertical panels.

Longitudinal view from the far end of the red and orange installation, showing long shadows cast across the paved square.

Nina Songhori ____Atelier

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